(Lukman) 31 : 18
وَلَا تُصَعِّرْ خَدَّكَ لِلنَّاسِ وَلَا تَمْشِ فِي الْأَرْضِ مَرَحًا ۖ إِنَّ اللَّهَ لَا يُحِبُّ كُلَّ مُخْتَالٍ فَخُورٍ

You turn not your face from the people, and you do not walk through the earth haughtily, indeed Allah doesn’t love any arrogant cheater, the boastful.

“You Turn not your face from the people” means you shouldn’t behave to the people arrogantly and in pride considering them as weak or inferior. To the Mujirims including the hypocrites who hide Adhikr and their blind followers who reject It, Adhikr should be explained harshly as told in verses 15: 12. It is told in verse 26: 200:  “Just like that We have inserted It to the heart of Mujirims like a hot iron bar”. But to the people of Messenger’s community such as Jains, Buddhists, Hindus, Jews, and Christians Adhikr should be explained softly. It is told in verse 29: 46 that you don’t argue with the people of the Book except with the Best Book Adhikr. See explanation 3: 159 and 17: 37;